Hindi-dubbed Telugu movies have been a rage on YouTube. Goldmines, owned by Manish Shah, is a leader in this segment. Telugu stars like Allu Arjun, Chiranjeevi and Ravi Teja became popular among the Hindi audience because of the stupendous success of the Hindi-dubbed versions of their movies. As Dharmesh Ba writes, "Films like Indra: The Tiger (Chiranjeevi), King No. 1 (Nagarjuna), Aparichit (Vikram) developed cult followings through sheer repetition. The breakthrough for the segment came with the Telugu film Mass (2004), dubbed as Meri Jung: One Man Army. When it aired on Sony MAX in 2007, it crossed 1.0 TRP, a metric that denotes the movie as a superhit proving the model worked."
With time, Telugu producers have struck gold. "The very rights that could be acquired for Rs 10 lakh a decade ago now cost upwards of Rs 20 crore, and producers are increasingly reluctant to sign away 99-year negative rights," he writes.
Goldmines prioritizes mass action films. A Telugu love story or family drama will always earn significantly less than an action-heavy film, as action translates better across language barriers. Therefore, in the 2010s, movies starring Allu Arjun, Jr NTR and Ram Charan earned more than those featuring, say, Nani. In the pan-Indian cinema era, the scenario has changed, though.
