BookMyShow has disabled ratings and reviews on its platform for Mana Shankara Vara Prasad Garu. This was required by a court order. Shine Screens has thanked AiPlex and BlockBigg for making it happen. AiPlex and BlockBigg are digital rights management (DRM) and anti-piracy firms, primarily based in India, that help content creators and brands protect their intellectual property online.
"This is a ground-breaking initiative to safeguard cinema from orchestrated digital manipulation. This historic, court-backed step to restrict malicious reviews and down-ranking sets a powerful precedent for fair and transparent digital practices in TFI. Your commitment to protecting creativity with technology backed by law is truly commendable," the makers of the Chiranjeevi-Anil Ravipudi movie wrote.
Mana Shankara Vara Prasad Garu debuts in theatres with paid premieres on the evening of January 11.
