It has been the view of most audience members and critics that Bollywood film music has been lousy. Even Amit Trivedi's music is purely for the multiplex audience. Bollywood's dwindling box-office stamina can be attributed to many causes. The absence of hummable chartbusters is a major reason.
The popularity of 'Pushpa' in Hindi can be attributed majorly to its songs. There is no Devi Sri Prasad in Bollywood. The Telugu audience might think that 'Srivalli' was not the best DSP song. But the Bollywood audience haven't heard such a beautiful song in years. That explains why the Hindi 'Srivalli' became so popular in North India.
The BGM of southern movies like 'KGF', 'RRR' and 'Kantara' is so vastly popular among the Hindi audience for the same reason. Most Bollywood composers have been failing at composing rousing scores.
In a recent interview, Hindi director-producer Aneez Bazmi revealed something shocking about how things are done in Bollywood. "Earlier, we used to tailor-make music for the film by sitting with the music director. Now, we are given a mix of 40-50 songs, and choose a track best suited for us,” he told The Print. One can be sure that the recent songs in 'Pathaan' belong to this category. They don't sound like they were made for superstars like SRK and Deepika Padukone.
