Hyderabad, 6 May 2018: Spykar Lifestyle, India's leading jeans wear brand has flagged off the second phase of its #MoveslikeYnR campaign. YnR is Spykar's SS'18 collection of specially curated line of denims inspired by Global trends. The second phase of the campaign is a full blown excitement with internet sensation Divya Agarwal, throwing open the #moveslikeynr challenge open to the youth of Hyderabad, on 6 May 2018. The activation saw a phenomenal response with the youngsters swaying with their Young n Restless style.
The activity also broke through the internet with on spot live posts. The activity was a clear resemblance of the pulse of the brand and the rhythm of the entire collection.
Spykar's campaign is set around a digital challenge, encouraging participants to move like YnR. Using a dance mascot, Spykar encourages the youth to do the moves on the Instagram platform. The campaign is witnessing a positive response and is taking over social media, encouraging the youth icons of India to share their moves and challenge their friends to do the same.
Spykar's #MovesLikeYnR campaign, is a conversation with today's millennial who are active on the digital platform. Spykar being a youth fashion denim brand has chosen to use technology and platforms where our customers are present, to launch the YnR collection, denims inspired by global trends. ", says Sanjay Vakharia, chief operating officer of Spykar Lifestyle.
About Spykar
Spykar embodies the ideology of the young & restless, who follow their heart and trail their passions to accomplish their dreams in the most inspiring way.
Spykar YnR ranges of denims are designed for the ones who explore their own boundaries and stretch their potential. The collection celebrates individualistic styles with their subtle nuances. The trendy YnR range of denims inspired by global trends come in smart fits, endearing washes and are accessorized with coloured loop & metal detailing.
Spykar is known to create such engaging activities which resonate well with its young audience. Register and share your moves on www.spykarynr.com & checkout the exciting prizes!
Editors Note:
Spykar is India's leading denim wear brand. Young, stylish and fashion- forward is what we are. Keeping up with the ever- changing dynamics of casual clothing around the globe has always been at the core of the brand. Backed by a 25-year legacy, Spykar certainly defines the rules of the fashion arena. From what we started as a men's denim brand sold at multi- brand outlets, Spykar has expanded its portfolio to become a one stop shop for casual wear ensemble for both men & women-available pan India across 210 exclusive outlets, 1000+multi-brand outlets, large format stores and, e-commerce. The future looks even brighter and stronger now with Spykar becoming a part of the Bagri Family promoted Metdist Group, a diversified portfolio of companies. www.spykar.com
